Bridging the Fashion Industry with a new Community Vision
Introduction Launching a fashion brand today is no walk on the catwalk… Modern fashion consumers seek authenticity, community, and a personalised touch. The Bridge Between was approached by a client with a big idea. To ensure our client could capture a holistic view of consumer attitudes and expectations to pursue their dream, we utilised a […]
Bridging The Fungi Folks & The Mushroom Market
Introduction At The Bridge Between, our mission is to connect businesses with their ideal clients and customers through creative qualitative research and actionable strategic insights. Recently, we had the opportunity to work with The Fungi Folks, the UK’s largest organic cordyceps growers. Through our collaboration, we helped them achieve their goals of increasing revenue and […]
Half of Disabled Consumers Face Access Issues at Live Events: Can Artists Step in to Help?
Music has always played an important role in my life and my brother Jack’s life since we grew up together as neurodivergent siblings. Jack is 28 and I am 29, and we continue to grow in our unique ways. Music is a passion we both share, providing a bond that transcends words when speech is […]
Heated Conversations: Community in Unusual Places
I’ve been swimming for just over a year now and swimming has been one of the best holistic health activities I have found. Good for the mind, body, and interestingly finding community. Image is of my local swimming pool in Southampton. It’s a large space and 50metre pool with seats to spectate from up above […]
Inclusive Brands Need To Include The Neurodiverse
October 2021 we had the opportunity to talk with the inclusive marketing consultancy @21cbrand on why inclusive brands need to include the neurodiverse. This is a huge step for brands and services to represent neurodiverse audiences that deserve to be seen and heard like everybody else. You can read the full article here
Neurodivergent Lou X The Bridge Between
We collaborated with the insightful neurodiversity advocate Neurodivergent Lou on reasonable adjustments in the workplace. Please feel free to download these slides to pass on to your employers or employees when reasonable adjustments may be needed to be put in place.