Introduction

Launching a fashion brand today is no walk on the catwalk… Modern fashion consumers seek authenticity, community, and a personalised touch. The Bridge Between was approached by a client with a big idea. To ensure our client could capture a holistic view of consumer attitudes and expectations to pursue their dream, we utilised a mixed methodology approach to our research to create a strategy for launch to build a fashion community. 

Methodology

• Vox Pops: Spontaneous, on-the-ground interviews provided real-time consumer sentiments and highlighted preferences in brand interactions. We conducted 10 vox pop interviews in Southampton and Winchester. Aiming to break the chasm locally with the aim of growth regionally.
• Expert Interviews: We engaged with fashion industry insiders to gain professional perspectives on emerging trends and successful launch strategies. This included art directors, graphic designers and fashion brands.
• Online Survey: Quantitative data was gathered from respondents to validate qualitative findings and identify broader trends.

Key Findings and Insights:

Here are just a few key insights and findings which helped our client understand where their brand can be positioned.

1. Authenticity is Paramount: Our research consistently showed that authenticity is a non-negotiable component for brand success.
2. Community Engagement is Essential: The desire for community-driven experiences emerged as a key theme.
3. Move Beyond the Digital: While digital engagement is still relevant, there is a growing appetite for tangible, offline experiences.
4. Gamification: Creating intrigue around brand launches was another standout insight.
5. Personalization Over Saturation: Consumers expressed a strong preference for personalized engagement and products that help them express individuality.

Output

After presenting our topline findings we ran a workshop with our client to help create a brand house and roadmap for pre-launch. Our research has led The Bridge Between to create a brand consultancy partnership which will help our client launch and progress for future success.

Conclusion

Launching a fashion brand today requires more than aesthetic appeal; it needs an authentic, community-centric, and interactive approach. By embedding these research-backed strategies into the launch roadmap, our client can differentiate themselves in an increasingly competitive market.

If you’re looking to bridge the gap between where your business is and where it could be, let’s talk.

Contact Information

Tom Richer
Founder, The Bridge Between
Email: thebridgebetweentbb@gmail.com
Phone: 07398240422

Bridging the Fashion Industry with a new Community Vision
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